Just over a year ago, The Economist published a lovely essay on the euphemism and its generally pernicious effect on civilization -- in the bedroom, the boardroom, in politics, and so on. It's been firmly in the back of my mind lately as Whole Foods CEO John Mackey tours to promote Conscious Capitalism: Liberating the Heroic Spirit of Business.
This section, on business, is particularly apt vis-à-vis the language of Whole Foods: