This week, Apple loudly touted its fealty to environmentalism, rolling out an updated website on what it's doing to be a greener company and playing up its progress in reducing its carbon footprint and removing toxins from its products. This blitz included expensive full-page newspaper ads in places like the Wall Street Journal.
Apple, of course, is just one of many companies that has put a lot of effort into improving its environmental record. Most famously, Walmart has been talking this talk since 2005.